Remarketing Takes a Whole New Shape

Nowadays consumers are rushing around the internet doing one thing after another. Since 90% of our transactions have gone digital, the way we measure traffic has become more robust. But, at the same time, easier. When an advertiser or brand lands a potential customer who forgets something in their cart or is maybe trying to re-engage an old consumer, the follow up is critical. This will remind them of your brand. And there is no better way of doing this than remarketing through trusted sources.

Remarketing to your clients through newsletters that they are subscribed to has been an effective, cost efficient tool that has helped many companies grow horizontally. It helps to create on-going brand awareness and the sale of new products or services. Buyers are more likely to purchase a product from a brand they already trust.

Remarketing is simply defined as a way to connect with people who have previously interacted with your website or mobile app. By using this kind of advertising you are targeting potential customers who have already shown a previous interest.

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Native email remarketing allows you to strategically position your ads in front of these audiences as they get daily emails from trusted newsletters they have subscribed to. All while maintaining a 100% Match rate. Traditional remarketing through IP addresses gives about a 30% match rate… if that. The Benefits of the email remarketing is that the ads are only shown when those emails match. This helps you increase your brand awareness and remind those audiences to make a purchase. The last thing a consumer wants is to be reminded by the actual company about their forgotten purchase, because they know that e-mail is only insisting that they buy something. Allowing consumers to indirectly see ads that remind them of what was in their cart is far less intrusive.

Since IP addresses are always changing, the match rates become far less reliable when using re-marketing through companies that only offer the IP solution. With Interactive Offers, the match rate is 99%. How? Well, we are re-targeting through an email address. Since the Interactive Offers platform is built of native email ads, it makes the email a constant and always gets a 99% success rate.

From an advertising perspective, it makes sense to target previous customers. All they have to do is upload the emails from customers on to our platform and we do the rest!

Keep in mind that not all potential customers disappear simply because they’re disinterested in what you have to offer. Maybe they are taking time to think about it, aren’t sure if they want to spend the money, or ran out of time to shop.

By choosing remarketing campaigns, you can reach these visitors, offer them a targeted incentive through a trusted source, and aim to convert them into customers.

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Letters spelling the word remarketing