Nowadays consumers are rushing around the internet doing one thing after another. Since 90% of our transactions have gone digital, the way we measure traffic has become more robust. But, at the same time, easier. When an advertiser or brand lands a potential customer who forgets something in their cart or is maybe trying to re-engage an old consumer, the follow up is critical. This will remind them of your brand. And there is no better way of doing this than remarketing through trusted sources.
Remarketing to your clients through newsletters that they are subscribed to has been an effective, cost efficient tool that has helped many companies grow horizontally. It helps to create on-going brand awareness and the sale of new products or services. Buyers are more likely to purchase a product from a brand they already trust.
Remarketing is simply defined as a way to connect with people who have previously interacted with your website or mobile app. By using this kind of advertising you are targeting potential customers who have already shown a previous interest.