Nowadays consumers are rushing around the internet doing one thing after another.
Since 90% of our transactions have gone digital, the way me measure traffic has become more robust. But, at the same time, easier.
Remarketing in the most simple defintion is a way to connect with people who have previously interacted with your website or mobile app.
By using this kind of advertising you are targeting potential customers who have already shown a previous interest.
Remarketing allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites.
This helps you increase your brand awareness and remind those audiences to make a purchase.