This is what is needed: Meta Tags 1&2
Content type. If you declare this content type in the html, then it will ensure that non a-z
characters are displayed correctly.
<meta charset=“UTF-8”>
This is for mobile compatibility. It is important.
<meta name=”viewport” content=”width=device-width, initialscale=1.0”>
Preheaders
This is a preview text that shows under the subject line in the email program. It does not
necessarily show in the email content when opened. Example:
<meta name=”viewport” content=”width=device-width, initialscale=1.0”>
This is for mobile compatibility. It is important and needs to be inserted immediately after
the open <body> tag.
Layout
Tables
Tables are the best way to have multi-column layouts in emails. Very compatible.
Styling
For compatibility, CSS should be inline. This means that you should use the style attribute inside your HTML tags. Here is a list of widely comparable CSS parameters that you can change:
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• padding
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• font-family
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• font-size
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• font-weight
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• text-align
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• text-decoration
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• color
Images
Don’t use background images. The image tag: border=“0” , alt=“”
Responsive
<style>
@media only screen (max-width: 480px) {
//this is where you put mobile style rules
} </style>
Put any css inside if you want it to be on mobile.
Before you begin
We want you to get the most out of our Native email technology, so let’s start from the very beginning — initial implementation, newsletter template design, and potential issues you may run into.
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• Mockup creation: After your account manager requests and receives your copy, they will then create a mockup and send it back to you for approval.
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• Ad preparation: Your account manager will work with you to create and install your custom ads.
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• Ad implementation: You will then paste your native email ads into your newsletter’s HTML template. Once finished, you will send a test email to test@interactiveoffers.com.
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• Review and approval: Review and approval: We’ll review your test and ensure everything is working properly. Once approved, you’re ready to go live!
Viewing Reports
Our reporting dashboard makes accessing and analyzing your data easy. You can even download custom reports!
Measuring Success
Your dashboard will also allow you to measure CPCs and CPMs in your reporting.