How Bidding Works

At Interactive Offers, we value transparency. Thus, advertisers can see just what publishers their leads are coming from, and how many sales or conversions come from each publisher. Just make sure you install pixels in order to see this data.

Depending on your results, you may want to raise or lower bids for certain publishers. Luckily, any programmatic campaign type (native and display) allows you to change these bids in real time.

Dedicated email campaigns will allow you to change your bids after every publisher's send.

IO platform bidding section

Above you'll find the bid adjustment page. We'll estimate all of your bids depending on what other advertisers are paying for each publisher. These estimates are helpful when adjusting your bids.