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The Great E-Commerce Migration: A Basic Strategy for Taking Your Business Online


The power of e-commerce is undeniable. With its ability to increase sales and grow a worldwide customer base, it’s no wonder e-commerce revenue was growing at a rapid pace pre-2020. Now, throw 2020 into the mix and e-commerce is no longer just beneficial, it’s a necessity for most retailers.

Amidst the global health crisis, adopting e-commerce has become the go-to model for keeping retailers afloat. And guess what? Buying stuff online is so dang convenient for consumers, that many may never feel the need to step foot in their favorite store again.

So now that I’ve convinced you to make the shift, let’s talk how to do it in a way that feels less overwhelmingly drastic.

Research delivery and packaging prices

Shipping can get pricey and so can packaging, which is why it’s vital to do your research and see what prices work best with your business and customer base. In my opinion, a quality product usually warrants free shipping and quality packaging— utilizing sustainable materials doesn’t hurt either.

Factor in health and safety measures

Someone’s got to do the packaging. If your business has a higher volume of orders, you’ll need a team to do so. Ensure that the sanitizer is feely flowing at your packaging facility. The last thing you need is an outbreak that sends everyone home.

Push brand awareness like you’ve never pushed it before

The quarantine period made many of us disloyal to favorite brands. Why? Because consumers were desperate to buy products online and stock levels were hit or miss. Thus, it’s important you remind your once-loyal customers that you’re still around, and getting your products is more convenient than ever.

Focus on virtual experiences

Since in-store foot traffic may never hit pre-pandemic levels, it’s time to move in-house experiences online— the best you can anyway. For instance, show models with different body shapes in your clothing, host live-streamed product demos, and allow (real) reviews on your site. Unless it’s a very well-known brand, many consumers won’t purchase an item that lacks reviews.

Offer discount codes

Regardless of how much money they may have, people love a deal. Offer a 10 or 20% discount code when people sign up for your mailing list. By employing incentives to encourage consumers to make on-site purchases, you’ll not only make an online sale, but establish brand loyalty as well— an absolute slam dunk in the world of retail.