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Practice the “Less Is More” Approach in These 6 Areas of Marketing


We’re all guilty of overdoing it sometimes— even at work. And although overdoing it may seem extra-productive, sometimes it’s just extra-unnecessary.

Now, let’s talk about six areas of marketing where the “less is more” approach can save you valuable time, money, and ensure higher efficiency.

Managing people

In marketing, management pertains to both managing employees and managing campaigns. Both can be streamlined. In terms of employees, focus on creating the right work environment and avoid micromanagement— people should feel comfortable coming to you with questions, but safe making their own decisions.

Managing campaigns

Marketing tools are supposed to make our lives easier, but they oftentimes over complicate things. All-in-one tools are more efficient and therefore a better investment. They’ll save you a lot of time spent switching windows and exporting data, trust me.

Scheduling your calendar

Practice calendar minimalism. At the beginning of each day schedule the main things you need to accomplish, not every single daily chore. Some days are busier than others and you don’t get to “schedule the Facebook post.” Thus, it’s best you’re not moving your calendar around every hour on top of it all.

Content Creation

This is one I seem to preach all the time. Short snappy writing usually performs better than long complex copy. Not only do search engines favor shorter sentences and paragraphs, but readers typically do too.

Holding Meetings

Meetings are expensive. Most people don’t look at it that way, but they should. An hour long meeting with 10 people costs 10 hours of company time. Although meetings can be valuable, they should only be taken when necessary and only be as long as necessary. If you’ve got to have one, send out an agenda beforehand for optimum efficiency.

Group brainstorming sessions

It’s proven that people come up with more ideas and solutions when working in a group. Team brainstorming sessions can be very useful, but sometimes people don’t know how to end them. Set a time for the brainstorm and stick with it. In the time normally spent winding down and debating ideas, you could be putting them to the test.

Remember, perfection does not equal performance. Since marketing is a matter of scale, doing less is the most efficient way to squeeze more in.