Tight Marketing Budget? No Problem
In a perfect world we would all have the marketing dollars necessary to make a serious impact on our target audiences. Instead most of us have a budget to stick to, and many barely have much of a budget at all.
Having a tight marketing budget can make our jobs a little harder, but there is still plenty that can be done. Let’s review some top tactics for how to implement a good marketing strategy when the funds are not flowing.
Improve your content marketing
Content marketing should be a go-to for those on a tight budget. Build up organic traffic with blogs, YouTube videos, infographics, podcasts and more. Guest blogging on other sites, for instance, is a great way to expand your audience for free.
Offer a free trial
Offering a free trial period allows you to build trust with customers and improve overall brand reputation. Let customers experience how amazing your product is, and pamper them so they’ll never want to leave.
The best way I’ve seen this done is on Instagram. If you don’t have an account for your business, now is the time.. Ask people to follow, repost a picture, and tag friends in order to enter a giveaway. Boom, free potential leads.
Encourage users to generate content
Your company should ask users to submit photos of themselves using or wearing your products. Repost these photos (with their permission of course) and show your target customers just how many people love your stuff.
Dominate social media
This one is self-explanatory.
Increase community engagement
Being involved in your local community is more important than ever, as many people now prefer to shop local and help out smaller businesses when given the opportunity. Sponsor events or sports teams, or host your own event that encourages locals to come. People are more willing to purchase a product or service from someone they have something in common with.
Arrange a webinar
A webinar is a presentation or workshop that is transmitted over the web and encourages viewers to interact— it’s an online discussion in real time. If your webinar is helpful and solves the audience’s problems, you’re likely to gather leads from it and further build your email list.
Update your online directory listings
Directories like Google My Business, Facebook, and Yelp are the first places many people turn to find information about your business. Therefore, it’s vital to not only be listed on as many directories as possible, but to make sure they’re all up-to-date.
Enhance your SEO strategy
Optimizing your site correctly is one of the most cost-effective ways to increase traffic. To do this, conduct keyword research, create a link-building plan, and set up a blog. Don’t know anything about SEO? There’s plenty of free courses, tutorials, and guides online. Google it!