Promoting Your Local Business Like a True Professional
I recently moved to a new city, and I have to say, one of the most frustrating things about the move was not figuring out how to get around, it was finding the most reputable local businesses in the area.
I needed to find a new hairdresser, but didn’t know where to begin. So, I turned to our friend Google, and narrowed down my options after doing some research.
Since about 90% of consumers used the internet to find local businesses last year, it might be time to rethink your local promotion strategy.
Thus, here’s how to successfully promote your business locally:
UTILIZE LOCAL AUDIENCE TARGETING TOOLS
Yes, local audience targeting involves choosing certain zip codes and geographic regions, but you must also use the right language and keywords to appeal to this specific audience. For example, using “Palm Beach County” in your page titles and meta descriptions can mean the difference between a click and a scroll by.
CATER TO LOCAL AUDIENCES WITH BLOGS
Educational content can raise brand awareness by ranking with local keywords— the more ranking content the better. If you have a restaurant, try creating blogs like “best places to eat in Palm Beach” etc.
YOUR SOCIAL MEDIA CONTENT SHOULD APPEAL TO LOCALS
Do not forget to tag locations in your posts and use hashtags relevant to your area. The more active you are, the easier it will be for locals to find you.
ONLINE DIRECTORIES (like Google) ARE YOUR FRIEND
Get set up on Google My Business, Facebook, Bing, and Yelp (just to name a few). And remember, it is key to keep your information consistent or you risk confusing potential consumers— turning them away. Also, encourage existing customers to leave reviews, as many people distrust businesses without them.
CREATE A LOYALTY PROGRAM
Why should your customers come back for more, or what is the benefit for recommending your business to others? Offer loyal customers discounts. Even take it one step further and give out, let’s say, a reusable coffee cup with your branding on it, after a certain number of purchases— a win-win for everyone.
YOU SHOULD HAVE AN EMAIL LIST
Email marketing can be very underrated, and so easy to start. Begin building your lists using some of the methods above. Require an email to join a loyalty program, or have customers sign up to receive relevant blogs in their inboxes weekly.
DO NOT DISMISS TRADITIONAL METHODS
Direct mailers, radio, and newspaper advertising methods may seem ancient, but they still work. Just be sure to monitor your success while you run traditional advertisements, in order to adjust them accordingly if need be.